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Randstad Social Media Manager in Las Vegas, Nevada

Social Media Manager

job details:

  • location:Las Vegas, NV

  • salary:$80,000 - $100,000 per year

  • date posted:Thursday, April 8, 2021

  • job type:Permanent

  • industry:Professional, Scientific, and Technical Services

  • reference:832345

job description

Social Media Manager

job summary:

We are looking for a highly motivated and creative Marketing Specialist to work within and develop our cross functional

innovation team. This person loves designing and executing marketing campaigns and experiments to test hypotheses

related to our value proposition and customer segment. This candidate has strong work experience with search engine

marketing and is skilled with using Google Ads, Google Analytics, and HubSpot marketing and website tools. This team

will work together to design the marketing experiments and analyze the results and you will take the lead on executing

the marketing experiments. The goal is to find a strong signal in our experimental results which will drive subsequent

experiments and accelerate our learning loop. The team mission is to discover product/market fit for our innovative,

live-safe products.

location: Las Vegas, Nevada

job type: Permanent

salary: $80,000 - 100,000 per year

work hours: 9am to 5pm

education: Bachelors

responsibilities:

Product/brand marketing training, experience with product development and innovation, and knowledge of how to

market through different channels are key. This person will work to drive innovation across new and existing

business segments along with executing consumer research to support initiatives. This person will be helping to

develop our product pipeline to reach new target consumers and create incremental revenue opportunities.

Our Social Media Manager will actively absorb and embrace the brand, Live Safe, Less Lethal, and marketing as a

career opportunity. You enjoy an entrepreneurial environment full of opportunities to contribute, be creative but also

flexibly turn-on-a-dime as the marketplace demands.

Must Haves

? Experimentation: Assist in identifying through experimentation the most pressing problems our customer

segment has. Assist in identifying through experimentation the must-have solutions to these problems.

These experiments entail a lot of messaging and use of marketing tools.

? Messaging : Test the messaging for our unique value proposition through the product website, Google Ads,

social media, email campaigns and video product presentations. Highlight product demonstration and

customer testimonials in product communications.

? Sales Funnel enhancement: Assist in identifying through experimentation the bottlenecks or constraints in

our sales funnel. A | B testing communications to maximize CTA (call-to-action) conversion on the product

website. Work to increase the number of incoming prospects (MQL - market qualified leads) and track

performance using Google Analytics and HubSpot tracking tools.

? Customer Segmentation : Assist in identifying distinct customer segments and shaping messaging for each

segment. Assist in identifying the communication path to this customer segment.

? Website Content Management : Social media posting and content management in HubSpot.

? Platforms used :

? Web content management systems (HubSpot).

? Social media: LinkedIn, Instagram, YouTube, Vimeo, Twitter

? Basic graphics software (image, logo resizing, conversion, PDF brochures)

? Video production software (editing, compositing, conversion, posting to Vimeo, YouTube)

qualifications:

  • Experience level: Experienced

  • Minimum 4 years of experience

  • Education: Bachelors

skills:

  • Marketing

  • HubSpot

  • Google Ads

  • Marketing Campaigns

  • Google Analytics

  • Content Management

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

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