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City of Reno, NV Digital Engagement Program Manager in Reno, Nevada

Digital Engagement Program Manager



Class Title

Digital Engagement Program Manager

Class Code



$72,127.66 - $94,486.57 Annually

  • Definition

  • Benefits

Classification Description Summary

Under general direction, oversees and coordinates public information activities designed to ensure open avenues of communication and promote public understanding and support for City activities and objectives via the City's website and other Internet tools, including social media; creates and edits website content; organizes and coordinates web development efforts to represent the City of Reno's position and issues to the public; manages and inspires the City's content editor team of (30+) employees; works with other departments and vendors to design and implement web pages; evaluates analytics and provides performance reports based on programs goals and objectives; and performs a variety of administrative tasks in support of assigned area of responsibility. The incumbent must be able to work in a team based environment to fulfill the job requirements.

Essential Functions

The following duties are typical for this classification. Incumbents may not perform all of the listed duties and/or may be required to perform additional or different duties from those set forth below to address business needs and changing business practices.

Oversee and coordinate public information activities designed to ensure open avenues of communication and promote public understanding and support for City activities and objectives via the City's website and Intranet.

Maintain website documents, templates, and graphics; produce and posts web pages; oversee and participate in web site content and web site editing.

Perform updates of the site including graphic enhancement, content, photographs and other graphic documents; maintain and incorporate new web technology, features, and functions into the sites.

Recommend and assist in the implementation of goals and objectives; establish schedules and methods for providing public information services; implement policies and procedures associated with the City's website.

Negotiate, administer, and maintain contracts with vendors providing website design, website development, and other services.

Oversee and ensure consistency among City departments on the City's website.

Assist in the preparation, analysis, and maintenance of the website development budget.

Monitor program performance; recommend and implement modifications to systems and procedures.

Work with department representatives and City public information staff to prepare and distribute fact sheets, news releases, photographs, flyers, brochures and video content to media representatives to keep the public informed of City programs, accomplishments and points of view.

Maintain awareness of new developments in the field of public communication; incorporate new developments into programs as appropriate.

Provide consultation to user departments; provide critical information to external customers.

Provide training and technical support to designated departments; maintain existing programs; answer technical questions from users.

Assign, review, participate in and coordinate the work of contract staff; may supervise and train subordinate staff. Conduct performance reviews and administer disciplinary action as necessary; and participate in the selection of new employees.

Perform related duties as required.

Minimum Qualifications

The following generally describes the knowledge and ability required to enter the job and/or be learned within a short period of time in order to successfully perform the assigned duties.

Knowledge of:

Basic operations, services and activities of a public information or communication program.

Principles and practices of copy writing, editing, video production, news gathering and journalism.

Extensive knowledge of City Government.

Knowledge of web maintenance including knowledge of HTML and computer generated graphics.

Basic principles of training and development for adults.

Office procedures, methods, and equipment including computers and applicable software applications.

Pertinent federal, state and local laws, codes and regulations.

Ability to:

Be innovative in the field of online communications and online brand management.

Coordinate and direct public information programs associated with the Internet and Intranet.

Recommend and implement goals and objectives for providing public information services.

Edit and organize information into an appropriate format for presentation.

Write, edit and format articles and other informational pieces used on the City's website.

Maintain web sites working with vendors and department users.

Implement standards and guidelines for web sites and web page maintenance.

Respond to requests and inquiries from the general public.

Work independently within established guidelines.

Coordinate functions and activities between user departments and divisions.

Prepare and deliver presentations and reports.

Prepare complex reports and documentation of a general or technical nature.

Plan and prepare technical reports, memoranda and instructional manuals as documentation of program development.

Work in a team based environment to achieve common goals.

Coordinate multiple projects and complex tasks simultaneously.

Meet the physical requirements to safely and effectively perform the assigned duties.

Communicate clearly and concisely, both orally and in writing.

Establish and maintain effective working relationships with those contacted in the course of work.

Education and Experience Guidelines - Any combination of education and experience that would likely provide the required knowledge and abilities is qualifying. A typical way to obtain the knowledge and abilities would be:


A Bachelor's degree from an accredited college or university with major course work in communication, public administration, marketing, journalism, or a related field. Formal training in graphic design is highly desirable.

Knowledge and experience to expertly manipulate Adobe CS6


Four years of increasingly responsible experience in leadership, communications, project management, public relations, website development, and social marketing.

License or Certificate:

Possession of an appropriate, valid driver's license.

Supplemental Information


The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

Environment: Work is performed primarily in an office environment with some travel from site to site; extensive contact with system users and occasional public contact.

Physical: Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including extensive use of a computer keyboard; and to verbally communicate to exchange information.

Other Requirements



Last Update: 1/4/19

JD 11/2018

**Existing benefit package is currently under review. Benefits are subject to change.

No state income tax.

Nevada PERS retirement plan. Vesting in 5 years.

No social security participation, but Medicare deduction required (1.45%).

City paid medical, dental, and vision insurance coverage; paid 100% for employee and 55% for dependents.

City paid life insurance and long term disability insurance.

Twelve paid holidays.

Deferred compensation plans 457 and 401(a) available, with up to a 5% City match.

Vacation leave accrued at 5 hours per bi-weekly pay period.

Sick leave accrued at 4 hours per bi-weekly pay period.