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Delaware North User Acquisition Manager, Ruby Seven Studios in Reno, Nevada

The Opportunity

Delaware North Gaming is searching for a User Acquisition Manager to join our Ruby Seven Studios team. Here’s your opportunity to get involved with an inventive gaming company building free-to-play casino games for some of the largest casinos in the world.

Responsibilities

  • Manage the user acquisition (UA) strategy for a portfolio of 12+ games across five platforms.

  • Manage UA efforts including building, tracking, and optimizing UA campaigns on Facebook, Adwords, ASA, and advertising networks.

  • Manage communications with advertising partners in order to optimize campaign performance.

  • Create user acquisition performance overviews to report to the company and partners.

  • Manage Player Engagement team’s UA efforts as part of engagement and acquisition plans.

  • Manage budget balancing of advertising in current and new channel implementations.

  • Evaluate and action on campaigns based on ROI, ROAS, and pLTV.

  • Seek, test, and evaluate new advertising channels/partners.

  • Work with the design team to develop creative assets for advertising campaigns.

  • Innovate new ways to develop and constantly improve UA strategies.

Qualifications

  • Entrepreneurial mindset with willingness and ability to “own it.”

  • Minimum 3-5 years user acquisition experience in mobile games.

  • Experience working in the social/mobile freemium game industry.

  • Extensive knowledge of best practices for Facebook and Google advertising.

  • Excellent data analysis skills and experience working in a metrics-driven role.

  • Highly organized and attention to detail.

  • A high achiever who is self-motivated with a demonstrated ability to succeed with and without direction.

  • Passion for staying up to date on everything UA.

  • Top-notch sense of humor, wicked smart mind, and initiative to be the leader of UA.

  • Bachelor’s degree in math, marketing, or finance.

Who We Are

At Delaware North, you’ll love where you work, who you work with, and how your day unfolds. Whether it’s in sporting venues, casinos, airports, national parks, iconic hotels, or premier restaurants, there’s no telling where your career can ultimately take you. We empower you to do great work in a company with 100 years of success, stability and growth. If you have drive and enjoy the thrill of making things happen - share our vision and grow with us.

Delaware North Companies, Incorporated and its subsidiaries consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Delaware North is an equal opportunity employer.

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